MANAJEMAN PEMASARAN KRIPIK KENTANG DI INDUSTRI RUMAH TANGGA AGRONAS GIZI FOOD KOTA BATU

Abstract

Agronas Gizi Food Home Industry as one of the producers of potato chips markets its products around Batu City, Malang, even to major cities in Indonesia. In addition, Agronas IRT also opens outlets or outlets near production sites. The high number of orders for potato chips from outside the city shows the high opportunities that must be released by the Agronas Food Nutrition Home Industry to support increased marketing of its products, while still maintaining its market area and still retaining its consumers. Therefore, the Agronas Nutrition Food Home Industry is needed the right marketing management. With the right marketing management, an appropriate marketing concept (strategy) can be developed, which can be done by managing marketing that can achieve the goals set by the company. Planning includes determining the types of potato chips marketed, Potato Chips Prices, marketing areas, marketing distribution, market segmentation and target markets as well as human resources. Organizing is done by arranging 1 supervisor, 1 sales person and 2 salespeople in the booth while the personnel who prepare the potato chips will be sent to the buyer. Running marketing management has gone according to planning and organizing. Control or control is only done through sales reports made by the marketing department. Whereas controlling operational sales is only done through CCTVs in outlets. This lack of control improves slow sales planning, as well as completing submission of sales targets. Evaluation activities have not been carried out routinely and in a structured manner, which causes marketing strategies to be stagnant and slow to achieve marketing objectives. The evaluation process will be done